Differentiate or Die: Secrets of Silicon Valley
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Differentiate or Die: Secrets of Silicon Valley
Bite-sized advice and practical tips from B2B positioning experts Bob Wright and Robert Macdonald of Firebrick. The world does not need more boring “me too” geek-speak. Instead learn how your company can accelerate revenue growth through game-changing positioning strategies.
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10 awọn episode
Differentiate or Die: Compete to Win in a Commodity B2B Tech Market
What is the most effective positioning strategy for winning in a commodity market? How do you compete when pricing wars are common, the buying criteri...
Michael Nevins: Landing the US Market, a European perspective
Good positioning has deep transformative impact.
That’s what we heard from Michael Nevins, CMO of Smart Adserver, a Paris-based ad tech company....
Differentiate or Die: The World’s Best B2B Tech Presentation
How do you create B2B tech presentations that your sales team actually uses and that inspire customers to say ‘yes’?
Over the last decade, Fireb...
Katey Mokelke: Hitting the bullseye with Positioning
You made a big bet with your new positioning, how do you make sure it hits the mark when rolling it out?
Katey Mokelke knows what it takes to su...
Laura Dunbar: Positioning to recapture market leadership
How does a company retake its rightful position in the market?
In this pre-COVID conversation, Laura Dunbar, SVP of Marketing at GHX – the leadi...
Differentiate or Die: Category creation?
Creating a category is not for the faint of heart.
Over the past 20 years, Firebrick has been at ground-zero of the formation of multiple B2B te...
Differentiate or Die: 3 Keys to Run Successful Positioning
Also available in this series, Not for the faint of heart, Symptoms you have a positioning problem, Positioning vs. Branding: Clearing up the confusio...
Heidi Melin: The Power of Positioning, Why hire an outside agency
Think positioning is just a marketing exercise? Think again.
Heidi Melin, Chief Marketing Officer at Workfront – and one of the tech industry’s...
David Hughes: The Power of Positioning, a CEO Perspective
The post David Hughes: The Power of Positioning, a CEO Perspective appeared first on Firebrick Consulting.
Jason Hoffman: The Power of Positioning, a CEO Perspective
The post Jason Hoffman: The Power of Positioning, a CEO Perspective appeared first on Firebrick Consulting.